100 Layer Cake. If you’ve ever planned a wedding or been on Pinterest, you know them. 100 Layer Cake is a wedding inspiration/design/planning site that features a pretty drool-inducing amount of gorgeous weddings and wedding-related projects. We had the girly pleasure of filming with two of its founders, Jillian Clark and Kristina Meltzer. We got a little tassel crazy, we ate salads, and we got to learn about how one goes about becoming one of the biggest wedding blogs around.
Behind the Scenes with 100 Layer Cake:
Where do you live?
Do you have any adorable pets/kids/life partners we need to know about?
Kristina: I have two boys who are 4 and 2. Oh, and a husband. And backyard chickens.
Jillian: My son Liam is 3 1/2, and I’m married to a wedding photographer who actually works on a lot of 100 Layer Cake projects.
How (and when) did you get into the wedding business?
Jillian: It was 2008 and I had just finished planning my wedding…
Kristina: And I was just starting to plan my own. Personal wedding blogs were the thing to do then, so I started one and Jillian joined me. We knew, as designers, that there was a need for a more design-focused approach to wedding planning.
What’s the toughest part of what you do?
Jillian: All the boring stuff — that day-to-day running of a business. We’re both designers so we love to work on the creative parts, but there are a lot of other nuts and bolts that need to be taken care of as well.
Kristina: We’re a small team but we run a large site, so there’s never enough hours in the day to do everything.
What advice would you give DIY brides?
Kristina: Do projects yourself; it’s a great way to save money and to infuse the wedding with the personality of you and your partner…but be realistic.
Where do you go for inspiration?
We don’t spend much time on traditional weddings – we prefer to look at designers and masters of their craft. Amazing photographers and florists, or people like Livia Cetti who have turned what they do into an art form. Confetti System and Jesi Haack are also favorites.
How do you make time to actually make things?
Jillian: You have to carve it in. Sometime it’s spontaneous and it can just happen. I’ll come up with an idea, realize we have the time for it, and I’ll tell my husband we need to take photos the next day.
What are your favorite materials to work with?
Jillian: I love paper. But really, it’s just fun to be resourceful. To look at what you have and come up with something beautiful to make. I mean, I once turned doorknobs into placeholders.
Kristina: I really love working with flowers. And tissue paper. And anything, really, with lots of color variations.
What is your most favorite thing you’ve ever made?
Jillian: Well, one of our most popular DIYs was gold glitter-dipped candle votives. It’s so simple, but it’s gorgeous, and people love it.
Kristina: We also made this amazing gold-fringed chandelier…
…and Jillian and Scott made a video that I love.
Be honest – how much fun is it to film these Creativebug classes?
Jillian: FUN. You’re talking to two moms who go to leave their kids for a few days and come hang out in SF. It’s also a nice challenge to be in front of the camera. More and more brands are using video to put a face to their content and it’s time for us to start.
Kristina: It’s also really fun to collaborate with other artists, which is why we’re so excited to be here.
Best and worst/hardest parts of filming a class:
Jillian: I definitely critique myself too much. I start to listen to my own voice instead of just speaking like a normal person.
Kristina: The hardest part is remembering lines and talking to camera. As soon as we start actually making things, I’m fine.
Do you like being in front of the camera?
We’re warming up to it.
Where can we stalk you online?